Undercover at Two Feet: Customer Focus & Value Proposition

Welcome to the second instalment of Undercover at Two Feet, where we cover each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

This week was Week 2 of Two Feet topic 3: Customer Focus & Value Proposition, read on to go inside the session and find out what happened..

Date: June 6 2017

Location: Sydney

Facilitator: Caroline Sanz

Session: Customer Focus & Value Proposition

Vibe: There was a lot of energy and buzz in the room with a big group. Some new faces joined us for the VP session, but the organisations’ commitment to the program was clear, with many having done a lot of work between sessions and coming raring to go.

Lunch: Mediterranean salad

Playlist: A mixture of pop and electronic chill

 

“People might tell you to your face that they are buying for an ethical reason, but if they have a choice behind closed doors they may behave differently” — Kathy from Moeloco Quote of the Day

 

Key Takeaways: This week was all about going beyond feedback and putting yourself in the shoes of your customer. It was a fascinating insight into how to really get to understand what makes your customers tick, how to go out and talk to customers, and how to validate your assumptions about what you think is important to your customer. Only by truly understanding your customer’s pains, gains and what they are actually trying to get done can you put yourself in a position to design solutions that really work for them/resonate with them.

Key Attendants: Our Sydney Two Feet cohort! Who range from Disability Service providers, to renewable energy innovators, to social equality and leadership gurus.

Key Moments: A really inspiring moment was seeing the teams really understand how important this work is to ensuring they can build a viable business. Many of the teams throughout the day said that they would no doubt find the idea of going out and doing some of these empathy interviews a little bit daunting, but that it could really give them some valuable insights and help them decide where they should focus.

Social Enterprise Christmas Marketplace

If you are looking for a holiday gift with a purpose, we’ve created a marketplace so that you can #shopsocialenterprise this year. 

Two Feet Accelerator: Where are they now? Refugee Talent

TDi has been committed to inclusive sustainable businesses since the early days of the social enterprise movement in Australia. We’ve proudly partnered with NAB in a number of ways, one of which was the Two Feet Accelerator programs. These were designed as part of a...

It takes a village to grow an inclusive sustainable business

TDi has been committed to inclusive sustainable businesses since the early days of the social enterprise movement in Australia.

Two Feet Accelerator: Where are they now? YEVU

This week we’ve been chatting with Anna Robertson from YEVU – a social enterprise clothing brand designed and manufactured in Ghana.

YuMi Tourism Partners (Alotau) – Milne Bay Organics

“Coconut has been incredibly embedded in the Milne Bay tradition – from the food consumption through to the traditional dancing.” Last year, the YuMi pilot program took us to Alotau in Papua New Guinea, where we worked with difference maker, Rhona.

Indigenous tourism is key to economic recovery

Long-time friend, and associate of TDi, Ash Bartley has just started a new role with Visit Victoria.  We caught up with her recently to celebrate her new role and ask about the opportunity for Indigenous tourism in Australia’s economic recovery.

YuMi Tourism Partners (Alotau) – VilLink Tours & Expeditions PNG

“With what I’m doing, I want to encourage the other young women out there, that they can also have the chance to make a difference.  Not only in earning money, but sharing what they know, and getting other communities involved.”

Flexible and responsive coaching is key to sustaining women’s economic empowerment during a crisis

While each business owner faces their own set of challenges in response to the uncertainty and upheaval of COVID-19, we are observing a series of consistent coaching requirements emerge.

When life gives you lemons… pivot your business model

Nemika Brunton is based in Alotau, Papua New Guinea.  We met her during the YuMi Tourism Partners Pilot program.  The program addressed starting small, testing and learning, and how to adapt and respond to market needs.  These lessons have certainly helped Nemika shift her business focus in response to COVID-19. Tourism is a key industry for the town and many of the local businesses were tourism based.  So, the impact of COVID-19 hit the town hard.  Many locals – including Nemika – have adapted quickly to totally new businesses and customers.

Supporting Social Enterprise during COVID-19

Following a tumultuous year of bushfires, COVID-19 and recent floods in Southern NSW, lots of small businesses and the families and communities they serve, are doing it tough.  One way we’ve seen people showing their support for these local businesses is through the #shoplocal #shopvictoria and #buyfromthebush movements.  We’ve been inspired by this and wanted to share a #shopsocialenterprise guide based on some of the businesses we’ve been working with over the last 18 months.