Avengers: Endgame – an analysis

May 13, 2019

A few of us in the TDi office contributed to the Avengers: Endgame’s astonishing $1.7b opening week at the box office.  For one of our Consultants, Erin, however, it turned out to be far more meaningful than expected, leaving her with pearls of wisdom relevant to much of the work we do, and the philosophies we follow at TDi.  Her analysis is below.

For me, I took away two key messages from Avengers: Endgame:
1. vulnerability, and
2. new types leadership

Now for two key warnings:
1. spoilers below
2. I’m about to go full film nerd

Let’s start with vulnerability. This was key to Thor’s storyline of “accepting who he was, not who he ‘needs’ to be” – straight from the works of Brené Brown.

It also came up in Thanos’ “inevitability” storyline in that the Avengers couldn’t accept what happened and were trying to change the course of things… and yet they ‘inevitably’ still landed in battle with Thanos over the infinity gauntlet.  Again, this aligns with Brené’s work:  stop hiding behind perfectionism, trying to “fix” things or make things “right”.

At a macro level, I think Marvel as a brand were also being vulnerable by firmly ending the Avengers series. This is generally a big deal for film companies! They will try and milk a cash cow until it’s insulting to audiences (cough – Fast and the Furious – cough) but Marvel were brave and chose to end the legacy. Let it be what it is, rather than trying to make it more. And the risk has paid off, the finality of the film has taken the record for highest grossing opening week, and on course to highest grossing film of all time.

The message around new types leadership is potentially more subtle, right at the end of the film when all the white, male, superheroes ‘retire’ as leaders, handing over responsibility to minority groups represented in film:

  • Celebrating the strength of Captain Marvel and Black Panther
  • Thor handing over the ‘ruling’ of Asgard to Valkyrie
  • But perhaps most poignantly Captain America handing the shield to Falcon.  Cap asks “what does it feel like?” to which Falcon replies “someone else’s” to which Cap replies “it’s not” …  !!!!!!!!!!!!

I believe this was an intentional metaphor to say, it’s time to see other versions of leaderships in the spotlight…  It also highlighted that in exchange, both Thor and Captain America received happiness and love respectively in exchange for leadership – giving them equally as fulfilling lives.

Again, at a macro level, this reinforced for me the importance of good storytelling. These films are a powerful vehicle hitting nearly 2 billion eyeballs globally. Like, what if the starting point for this film was messages of vulnerability and recognising new age leadership?

I know most cinema-goers don’t go full cinephile taking away such deep messages, and rather walk away saying “that was awesome!” But if behavioural economics has taught me anything, it’s that these things don’t have to register front of mind, to stay with you and affect you. And if the value proposition canvas of a Do Good Make Money business has taught me anything, it’s that you give people something they want, and then educate them on your social purpose.

Spread the love

9 Mindsets of my Favourite Difference Makers

TDi Senior Consultant Isaac Jeffries shares the philosophies and habits that are the hallmarks of his favourite difference-makers.

This is a concrete list of practices and mindsets for working in community, and maintaining connection to people without burning out or burning others.

Bilum: The Power of Story to Drive Inclusive Economic Growth

by Annie Smits, TDi CEO   In May this year we attended the first official public screening of The Bilum Story, hosted by the AUS-PNG Network at The Lowy Institute in Sydney. Before the screening, I introduced the film to a crowded room, by bringing to the fore a...

Why We Need More Coaches and Fewer ‘Experts’ in International Development

By Kate Wilson, TDi Associate   An intuitive mindset coach and mentor, Kate's insight and expertise is so valuable to our team – we hope it will be for you too. This post was originally published on Kate's website, Resources Reimagined and explores the vital role...

Reconciliation Week 2022: Wrestling with our role in the Indigenous Business Sector

Anna Moegerlein, Deputy CEO, TDi In light of National Reconciliation Week, TDi’s Deputy CEO Anna shares some of the unfolding story around our work in the Indigenous Business sector: What are the challenges we are wrestling with as an organisation, what are our...

Introducing: Accelerate with IBA 2022 Cohort

Our 'Accelerate with IBA' Showcase on April 7 was a great success. It's been an incredible six-month journey as we partnered with Indigenous Business Australia once again to equip a new cohort of business owners to grow, learn new skills, and explore their social...

Meeting Uncertainty and Crisis with Curiosity

Anthea Smits, TDi CEO   I’m going to be honest; I had a rough start to 2022.   We endured a bout of coronavirus in January, followed by a series of personal crises. Each of these would have been manageable on their own, but one after the other, at a time when...

5 Minutes with Difference Maker Tammy: Ethical Innovation in First Nations Fashion

The challenges of ethical production in the fashion industry are many, but they lead to innovation and creative problem solving. We sat down with Difference Maker Tammy Saville and discussed the joys and challenges of starting her own children’s label, and how the IBA Accelerator is providing practical assistance in helping her meet her social impact goals. 

Mindset in Entrepreneurship

Anna Moegerlein, Deputy CEO TDi I’ve been at TDi for almost six years, and in that time I’ve worked with about 120 entrepreneurs. The one thing I’ve seen, over and over, is that we all get tripped up by our own mindsets. Our mindset has a big impact on our success in...

Meet Difference Maker, Ruth

Ruth has worked closely with us on several projects including the Laikim Sister program, as well as our ongoing work with bilum.

Holiday Recommendations – 21/22

Looking for some reading, listening or watching recommendations for the holiday season?Throughout the year, in our Newsletter, we have shared various recommendations for reading, listening and watching. We share some of these below that you might like to enjoy over...