Welcome to the second instalment of Undercover at Two Feet, where we cover each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

This week was Week 2 of Two Feet topic 3: Customer Focus & Value Proposition, read on to go inside the session and find out what happened..

Date: June 6 2017

Location: Sydney

Facilitator: Caroline Sanz

Session: Customer Focus & Value Proposition

Vibe: There was a lot of energy and buzz in the room with a big group. Some new faces joined us for the VP session, but the organisations’ commitment to the program was clear, with many having done a lot of work between sessions and coming raring to go.

Lunch: Mediterranean salad

Playlist: A mixture of pop and electronic chill

“People might tell you to your face that they are buying for an ethical reason, but if they have a choice behind closed doors they may behave differently”

— Kathy from Moeloco
Quote of the Day

Key Takeaways: This week was all about going beyond feedback and putting yourself in the shoes of your customer. It was a fascinating insight into how to really get to understand what makes your customers tick, how to go out and talk to customers, and how to validate your assumptions about what you think is important to your customer. Only by truly understanding your customer’s pains, gains and what they are actually trying to get done can you put yourself in a position to design solutions that really work for them/resonate with them.

Key Attendants: Our Sydney Two Feet cohort! Who range from Disability Service providers, to renewable energy innovators, to social equality and leadership gurus.

Key Moments: A really inspiring moment was seeing the teams really understand how important this work is to ensuring they can build a viable business. Many of the teams throughout the day said that they would no doubt find the idea of going out and doing some of these empathy interviews a little bit daunting, but that it could really give them some valuable insights and help them decide where they should focus.