Meet the Entrepreneurs: Ethical Foods

Welcome to the first instalment of our Meet the Entrepreneurs series. As Two Feet is well and truly underway across Melbourne, Sydney and Brisbane, we thought it was high-time for everyone to meet the entrepreneurs taking part!

In our first instalment, we’re chatting to two entrepreneurs working in the ethical food and urban farming spaces. Hayley Dunne is the founder of Little Delish Bakery, a Brisbane-based enterprise that is providing ethical and sustainable catering services to locals with a focus on bringing people together around the conversation of conscious eating.

Geert Hendrix is the founder of Farmwall, an urban farming initiative that will see vertical planters going into restaurants and cafes around Melbourne, bringing the farm-to-plate idea to our doorsteps.

Little Delish Bakery

"In Australia, we have so much beautiful, local produce to enjoy, but often it's hard to know where your food is really coming from, and what impact it has had on the environment when it was grown"

- Hayley Dunne, founder of Little Delish Bakery

We had a chat to Hayley to find out why she does what she does.

What is your intent, and how are you making or plan to make an impact on the challenges that your business is wanting to address?

Little Delish exists to create beautiful, mindful food that brings people together. Our main focus is on connection – of paddock to plate, of farmer to customer and between the people who are enjoying our food. We hope that by bringing people together, we can make people aware of how their food choices are impacting the environment, and their local community. By sharing stories of farmers and makers, we hope that our customers can be more connected to the food that they eat, and continue to make choices that support their community.

 

Tell us about your business model currently and the changes you have made/are making…what are you products/services?

Little Delish creates breakfast bars and grazing tables, as our focus is very much on sharing our table. We rescue produce that would otherwise end up in landfill and turn it into all kinds of delicious creations – jams, dips, cakes and more. We work with whatever produce is seasonal, so our menus are constantly evolving.

We support our community by using our catering resources to fundraise for charities, and we also offer discounted rates to community organisations. We also collaborate with small growers and makers to help them promote their businesses, with the hope that we can build a community of ethical foodies and farmers that all work together to create more ethical food choices for customers.

This is a recent development for us, and we’re always working towards finding new ways for our business to create impact in our community. We try to stay creative in the ways that we work with charities and community groups, so that we can create change in new ways. Sometimes it’s the little, simple things – like a bake sale – that can have a huge impact.

 

Where does Two Feet fit into your journey?

Two Feet has been incredible for us in bringing focus to the aspects of our business that work best, and those that need more love. By bringing our intent into focus, we’re able to make better choices about which products and projects are the best fit for us. As a solo entrepreneur, the support of the Two Feet community and the incredible mentors has allowed us to grow in ways I couldn’t imagine before we start. I now have clarity and confidence moving forward, knowing that we are on the right track. Two Feet has been invaluable in guiding our business towards the change that we want to create.

Farmwall

"By growing food in the city we’re hoping to have a positive impact on the environment"

— Geert Hendrix, founder of Farmwall

What is your intent and how are you making or planning to make an impact on the challenges facing agriculture?

Our intent is to transform our city into a food producing ecosystem that positively impacts our environment while inspiring others to make sustainable change

  1. Through embracing vertical farming technology and design, we can create an inspiring aesthetic that sparks conversation about urban food production.
  2. Using chefs as mediators and food as a communication tool—we can transform our food values by encouraging urban, locally grown produce.
  3. To use aquaponic innovation to repurpose vacant space—turning under-performing land into urban food producing environments.
  4. Connect urban growing spaces with local community by providing educational tools and resources around healthy, nutritional produce.

 

Tell us about your business model currently and the changes you have made/are making…what are you products/services?

Although it may seem we are in the business of Aquaponic and Vertical Ag technology, our core business is selling locally grown fresh produce + maintenance and farming services.  We operate under a subscription model where monthly produce is guaranteed in return for a fixed monthly fee. We have recently brought our plans for a commercial aquaponic farm forward to a parallel trajectory in the overall pictures.

 

Where does Two Feet fit into your journey?

Two Feet is an important step in our growing process and the shared knowledge keeps our minds on the right track. We feel confident knowing there are so many talented people on our side to seek mentorship and follow our journey. We hope TDi becomes apart of story in the long run.


We’re loving working with Farmwall and Little Delish Bakery, check out the awesome work that they’re doing below. Tune in soon for the second instalment of Meet the Entrepreneurs!


Undercover at Two Feet: Customer Focus & Value Proposition

Welcome to the second instalment of Undercover at Two Feet, where we cover each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

This week was Week 2 of Two Feet topic 3: Customer Focus & Value Proposition, read on to go inside the session and find out what happened..

Date: June 6 2017

Location: Sydney

Facilitator: Caroline Sanz

Session: Customer Focus & Value Proposition

Vibe: There was a lot of energy and buzz in the room with a big group. Some new faces joined us for the VP session, but the organisations’ commitment to the program was clear, with many having done a lot of work between sessions and coming raring to go.

Lunch: Mediterranean salad

Playlist: A mixture of pop and electronic chill

“People might tell you to your face that they are buying for an ethical reason, but if they have a choice behind closed doors they may behave differently”

— Kathy from Moeloco
Quote of the Day

Key Takeaways: This week was all about going beyond feedback and putting yourself in the shoes of your customer. It was a fascinating insight into how to really get to understand what makes your customers tick, how to go out and talk to customers, and how to validate your assumptions about what you think is important to your customer. Only by truly understanding your customer’s pains, gains and what they are actually trying to get done can you put yourself in a position to design solutions that really work for them/resonate with them.

Key Attendants: Our Sydney Two Feet cohort! Who range from Disability Service providers, to renewable energy innovators, to social equality and leadership gurus.

Key Moments: A really inspiring moment was seeing the teams really understand how important this work is to ensuring they can build a viable business. Many of the teams throughout the day said that they would no doubt find the idea of going out and doing some of these empathy interviews a little bit daunting, but that it could really give them some valuable insights and help them decide where they should focus.


Undercover at Two Feet: Intent

Welcome to the first instalment of Undercover at Two Feet, where we’ll be covering each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

Last week was Week 1 of Two Feet topic 2: Intent, read on to go inside the session and find out what happened..

Date: May 17 2017

Location: Melbourne

Facilitator: Bessi

Session: Intent

Vibe: experimental, deep, slightly cheeky with a sprinkle of sass

Lunch: Pretty gourmet sandwiches served on fancy bread boards and arranged superbly (kudos Bis)

Playlist: we got a taste of Bessi’s experimental streak with a mixture of refreshing old school, Mumford and Sons-esque energy lifters, Portuguese Fado to take us deep into our souls, and corny pop to bring us back to reality.

"I'm allowed to talk about the big, fuzzy vision??"

— Quote of the Day

Key Takeaways: Intent taps into a higher level drive towards that ‘thing’ you want to be part of creating. It starts with an internal search for meaning that resonates with the entrepreneur and organisation first and foremost and anchors you to what is important.

Key Attendants: A saucy mix of international development gurus, local and indigenous food advocates, a housing organisation calling out the lack of integration in housing, a dollop of true mission-driven storytelling brilliance topped with a sprinkle of legal advisory that actually wants to transform our current system.

Key Moments: Hearing and sharing stories of when we had all taken a particular value too far and using this as a measure of truly core values; people thinking that they were ‘crystal clear’ on intent but in some instance being most challenged about their intent.


Introducing 2017's Sydney & Brisbane Two Feeters!

Sydney

Brisbane


Introducing 2017's Melbourne Two Feeters!

Melbourne Cohort 1

Melbourne Cohort 2


A Two Feet Retrospective: m-Time

In the lead up to Two Feet 2017, we want to look back on some of the incredible work our alumni are doing.


This week, we look to m-Time, an enterprise run by Dr Yan Ting Choong and Sarah Agboola out of Melbourne. Yan came up with the idea for m-Time after reflecting on a custom in Chinese culture. After a woman gives birth, a nanny is sent to her home to support the new mother emotionally and physically through the child’s first month. This gives the new mother the space and time to recover from birth and to focus on bonding with her child.

Sarah came on board when she realised her social engineering and digital community skills could help to create a shift in the mindset of new parents toward normalising accepting help.

Through further research, Yan and Sarah discovered that new mothers with adequate support form better bonds with their babies and have higher sense of self-worth. When mothers take regular time for self-care, they are likely to be happier. Yan reasoned that if having dedicated time for self-care helped new mothers in other countries, it should also be a norm in western cultures.

Last year, the duo were part of our Melbourne Two Feet cohort. We chatted to them about how m-Time is going and what’s coming up for the enterprise this year.


"It shouldn’t be considered taboo to admit that it’s hard or that sometimes you need help. Instead, we’d like to see a new narrative about the importance of parents taking care of themselves physically and mentally".

- Sarah Agboola (L) and Dr Tan Ting Choong (R), co-Founders of m-Time

Hi Sarah and Yan! Why did you start m-Time?

m-Time came to life through a desire to support transitions into parenthood. After a series of interviews and product testing with parents of all backgrounds, we quickly determined that working parents of both genders desired more time to bond with their children, and have more time for self-care.This insight shaped m-Time as it stands today and led to the development of our signature Mumcierges, all-in-one personal assistants for parents.

Where was m-Time in its growth before taking part in Two Feet?

When we started Two Feet we had done one round of testing based on our original model (baby shower gift packages). Through the workshops on Theory of Change at Two Feet, we were able to understand what type of complementary activities and services we needed to offer in order to help parents on a long term basis rather than as one off “treats”.

Why did you decide to take part in Two Feet?

We were blown away by the mentors. We had originally come to TDi to get some general advice on social enterprise but after only a 30 minute conversation, we walked out feeling energised about how big m-Time could be, and how much we could help change cultural attitudes about parenting.

What did you learn, and how are you applying those skills or lessons to your business today?
The biggest takeaways for us were the learnings on the theory of change and social impact measurement. These tools have helped us keep our social values in check while we work toward creating a commercially viable business.

What would you say to a start-up considering Two Feet?

Take the workshops seriously and make actionable plans for how you’ll use the tools you’ve been provided. It’s easy to get overwhelmed by all the information being thrown at you but if you take the time to write what actions you want to take after each workshop, it’ll be easier to keep track.

What do you hope to achieve with m-Time in 2017?

By the end of 2017 we hope to be providing Mumcierge services to parents all over Melbourne and be preparing for an expansion to Sydney and Brisbane.