Undercover at Two Feet: Theory of Change

Welcome to the fourth instalment of Undercover at Two Feet, where we cover each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

Last week was Week 1 of Two Feet topic 5: Theory of Change, facilitated by TDi’s Anna, read on to go inside the session and find out what happened..

Date: 27/6/2017

Location: Donkey Wheel House, Melbourne

Facilitator: Anna Moegerlein

Session: Theory of Change

Vibe: An incredibly inspiring session and really saw the teams grapple on the spectrum between good intentions and reliable outcomes. For such a tight amount of time, people were really engaged in thinking through the change they want to see in the world, and how they can meaningfully contribute to such a change.

Lunch: Pizza!

Playlist: Songs about change (A change is gonna come, Man in the Mirror, Waiting on the World to Change…)

“Be rough on your plans but clear on your assumptions”

- Scott Anthony, Innosight

Key Takeaways: The world is littered with examples of people that have had good intentions but disastrous consequences. Prohibition for example actually saw an increase in the violence and social issues that banning alcohol was meant to prevent.

Similarly, if a Keep Cup is bought but never used, there is a risk that it creates more harm than the good environmental impact it wants to create. Thinking through your program logic and theory of change is incredibly important in ensuring that you move down the spectrum to reliable outcomes and the change you’d like to see.

Engaging with beneficiaries as soon as possible, and seeing whether they agree with your proposed desired outcomes/vision is incredibly important.

Identifying your assumptions is critical.

Key Attendants: Kate Barelle – co-founder of Streat. Kate came in and shared the incredible story of Streat and how it grapples with it’s Theory of Change, holding the young people they work with at the centre of all decision-making. When they began they thought creating employment and housing opportunities for vulnerable young people was at the very centre of their desired outcomes. As they iterated through the program they discovered that a sense of belonging was the most important thing for their trainees all along.


Undercover at Two Feet: Piloting & Prototyping

Welcome to the third instalment of Undercover at Two Feet, where we cover each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

Last week was Week 2 of Two Feet topic 4: Piloting & Prototyping, facilitated by Ryan Hubbard from the Australian Centre for Social Innovation (TACSI), read on to go inside the session and find out what happened..

Date: Wednesday June 21

Location: Brisbane

Facilitator: Ryan Hubbard from TACSI

Session: Piloting & Prototyping

Vibe: Lots of eagerness and energy in the room as all the frameworks and tools we’ve been covering seem to be falling into place. A lot of sticky notes, people moving around the room, ideas and paper and post-its spread across various surfaces, and a mix of huddling together, bouncing ideas off each other and sitting reflectively in sunny spots for inspiration.

Lunch: Mini sandwiches, bagels and vegan rice paper rolls (yum!).

Playlist: Nick Waterhouse (US) & Clairy Browne and the Banging Rackets (MEL – although recently disbanded); contemporary artists bringing back old school jazz and rhythm & blues!

"If I had asked my customers what they wanted, they would've said a faster horse"

- Henry Ford
(apparently Ford never said this, but a good quote nonetheless!)

Key Takeaways: The focus of a startup is learning! Framing assumptions, figuring out where we sit on the learning journey then getting out and talking to people. Small-scale experiments, testing lean and simply, learning and iterating quickly.

Key Attendants: A few designer minds in their element, including Ryan, with his slightly disappearing, pseudo Matthew McConaughey voice. A notable majority female presence of true WonderWomen, coinciding nicely with the box office release this month!

Key Moments: Our 30-second dance party to old school jazz & rhythm and blues; Bronte’s realisation that Ryan was sounding particularly McConaughey; and the round sharing what each enterprise will be prototyping or experimenting over the next fortnight!


Meet the Entrepreneurs: Ethical Foods

As Two Feet is well and truly underway across Melbourne, Sydney and Brisbane, we thought it was high-time for everyone to meet the entrepreneurs taking part! Each fortnight we’ll be profiling some of the participants in our Meet the Entrepreneurs series.

In our first instalment, we’re chatting to two entrepreneurs working in the ethical food and urban farming spaces. Hayley Dunne is the founder of Little Delish Bakery, a Brisbane-based enterprise that is providing ethical and sustainable catering services to locals with a focus on bringing people together around the conversation of conscious eating.

Geert Hendrix is the founder of Farmwall, an urban farming initiative that will see vertical planters going into restaurants and cafes around Melbourne, bringing the farm-to-plate idea to our doorsteps.

Little Delish Bakery

"In Australia, we have so much beautiful, local produce to enjoy, but often it's hard to know where your food is really coming from, and what impact it has had on the environment when it was grown"

- Hayley Dunne, founder of Little Delish Bakery

We had a chat to Hayley to find out why she does what she does.

What is your intent, and how are you making or plan to make an impact on the challenges that your business is wanting to address?

Little Delish exists to create beautiful, mindful food that brings people together. Our main focus is on connection – of paddock to plate, of farmer to customer and between the people who are enjoying our food. We hope that by bringing people together, we can make people aware of how their food choices are impacting the environment, and their local community. By sharing stories of farmers and makers, we hope that our customers can be more connected to the food that they eat, and continue to make choices that support their community.

 

Tell us about your business model currently and the changes you have made/are making…what are you products/services?

Little Delish creates breakfast bars and grazing tables, as our focus is very much on sharing our table. We rescue produce that would otherwise end up in landfill and turn it into all kinds of delicious creations – jams, dips, cakes and more. We work with whatever produce is seasonal, so our menus are constantly evolving.

We support our community by using our catering resources to fundraise for charities, and we also offer discounted rates to community organisations. We also collaborate with small growers and makers to help them promote their businesses, with the hope that we can build a community of ethical foodies and farmers that all work together to create more ethical food choices for customers.

This is a recent development for us, and we’re always working towards finding new ways for our business to create impact in our community. We try to stay creative in the ways that we work with charities and community groups, so that we can create change in new ways. Sometimes it’s the little, simple things – like a bake sale – that can have a huge impact.

 

Where does Two Feet fit into your journey?

Two Feet has been incredible for us in bringing focus to the aspects of our business that work best, and those that need more love. By bringing our intent into focus, we’re able to make better choices about which products and projects are the best fit for us. As a solo entrepreneur, the support of the Two Feet community and the incredible mentors has allowed us to grow in ways I couldn’t imagine before we start. I now have clarity and confidence moving forward, knowing that we are on the right track. Two Feet has been invaluable in guiding our business towards the change that we want to create.

Farmwall

"By growing food in the city we’re hoping to have a positive impact on the environment"

— Geert Hendrix, founder of Farmwall

What is your intent and how are you making or planning to make an impact on the challenges facing agriculture?

Our intent is to transform our city into a food producing ecosystem that positively impacts our environment while inspiring others to make sustainable change

  1. Through embracing vertical farming technology and design, we can create an inspiring aesthetic that sparks conversation about urban food production.
  2. Using chefs as mediators and food as a communication tool—we can transform our food values by encouraging urban, locally grown produce.
  3. To use aquaponic innovation to repurpose vacant space—turning under-performing land into urban food producing environments.
  4. Connect urban growing spaces with local community by providing educational tools and resources around healthy, nutritional produce.

 

Tell us about your business model currently and the changes you have made/are making…what are you products/services?

Although it may seem we are in the business of Aquaponic and Vertical Ag technology, our core business is selling locally grown fresh produce + maintenance and farming services.  We operate under a subscription model where monthly produce is guaranteed in return for a fixed monthly fee. We have recently brought our plans for a commercial aquaponic farm forward to a parallel trajectory in the overall pictures.

 

Where does Two Feet fit into your journey?

Two Feet is an important step in our growing process and the shared knowledge keeps our minds on the right track. We feel confident knowing there are so many talented people on our side to seek mentorship and follow our journey. We hope TDi becomes apart of story in the long run.


We’re loving working with Farmwall and Little Delish Bakery, check out the awesome work that they’re doing below. Tune in soon for the second instalment of Meet the Entrepreneurs!


Undercover at Two Feet: Customer Focus & Value Proposition

Welcome to the second instalment of Undercover at Two Feet, where we cover each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

This week was Week 2 of Two Feet topic 3: Customer Focus & Value Proposition, read on to go inside the session and find out what happened..

Date: June 6 2017

Location: Sydney

Facilitator: Caroline Sanz

Session: Customer Focus & Value Proposition

Vibe: There was a lot of energy and buzz in the room with a big group. Some new faces joined us for the VP session, but the organisations’ commitment to the program was clear, with many having done a lot of work between sessions and coming raring to go.

Lunch: Mediterranean salad

Playlist: A mixture of pop and electronic chill

“People might tell you to your face that they are buying for an ethical reason, but if they have a choice behind closed doors they may behave differently”

— Kathy from Moeloco
Quote of the Day

Key Takeaways: This week was all about going beyond feedback and putting yourself in the shoes of your customer. It was a fascinating insight into how to really get to understand what makes your customers tick, how to go out and talk to customers, and how to validate your assumptions about what you think is important to your customer. Only by truly understanding your customer’s pains, gains and what they are actually trying to get done can you put yourself in a position to design solutions that really work for them/resonate with them.

Key Attendants: Our Sydney Two Feet cohort! Who range from Disability Service providers, to renewable energy innovators, to social equality and leadership gurus.

Key Moments: A really inspiring moment was seeing the teams really understand how important this work is to ensuring they can build a viable business. Many of the teams throughout the day said that they would no doubt find the idea of going out and doing some of these empathy interviews a little bit daunting, but that it could really give them some valuable insights and help them decide where they should focus.


Undercover at Two Feet: Intent

Welcome to the first instalment of Undercover at Two Feet, where we’ll be covering each Two Feet topic as they unfold. From Intent, to Funding and Pitching, to Team and Governance, our Two Feeters are covering a lot of ground this year, and we want to take you inside.

Last week was Week 1 of Two Feet topic 2: Intent, read on to go inside the session and find out what happened..

Date: May 17 2017

Location: Melbourne

Facilitator: Bessi

Session: Intent

Vibe: experimental, deep, slightly cheeky with a sprinkle of sass

Lunch: Pretty gourmet sandwiches served on fancy bread boards and arranged superbly (kudos Bis)

Playlist: we got a taste of Bessi’s experimental streak with a mixture of refreshing old school, Mumford and Sons-esque energy lifters, Portuguese Fado to take us deep into our souls, and corny pop to bring us back to reality.

"I'm allowed to talk about the big, fuzzy vision??"

— Quote of the Day

Key Takeaways: Intent taps into a higher level drive towards that ‘thing’ you want to be part of creating. It starts with an internal search for meaning that resonates with the entrepreneur and organisation first and foremost and anchors you to what is important.

Key Attendants: A saucy mix of international development gurus, local and indigenous food advocates, a housing organisation calling out the lack of integration in housing, a dollop of true mission-driven storytelling brilliance topped with a sprinkle of legal advisory that actually wants to transform our current system.

Key Moments: Hearing and sharing stories of when we had all taken a particular value too far and using this as a measure of truly core values; people thinking that they were ‘crystal clear’ on intent but in some instance being most challenged about their intent.


Case Study: Woodville Alliance

Opportunity

Woodville Alliance are a mid-sized not-for-profit based in vulnerable communities in south-west Sydney, in the areas of mental health, disability services, and early childhood learning. TDi were brought in after the senior management team at Woodville Alliance realised that their initiatives and impact had room to grow, and that they could use this as an opportunity to diversify the organisation’s revenue. Woodville were aware that as an organisation they had traditionally been reactive to funding opportunities, rather than being proactive and predicting what the community might need or want next. Woodville wanted to assess what resources they had in their business already, and how they could use these and innovate, to help them do good and make money.

"I originally felt quite skeptical about the outcomes of the training. But I was very pleasantly surprise when as each segment unfolded I was feeling  more and more confident that as a group we would leave the experience with a solid understanding of how to build a sustainable business as well as having a detailed plan to commence scoping out our own social innovation project"

- Veronique Besnard, Woodville Alliance

The 'Nitty Gritty'

Over three days, TDi principal consultant, Anthea, and TDi consultant, Caroline, undertook a series of workshops, discussions and processes with Woodville Alliance’s senior management team. They began with a session on Intent, to help Woodville Alliance connect with their vision and community context. On Day 1 they also completed an asset assessment and opened the floor to Woodville Alliance’s team to see what opportunities they saw for improvement in their organisation’s programs and initiatives and identify what methods and structures were required to put these opportunities in action.

Day 2 focused on business modelling and refining all of Woodville’s ideas and opportunities for growth. Using the Business Model Canvas, the session aimed to understand how each of the innovative ideas could be implemented into the business. By day 3, two key opportunities had been identified. Chris Vanstone from the Australian Centre for Social Innovation (TACSI) was brought in by TDi to speak to Woodville Alliance about the importance of piloting and testing new ideas in an efficient way. Woodville then left with a three month plan of how to test out their two key ideas.

“We went into Day 1 of the workshops with Woodville thinking we would need to run activities to bring out ideas for sustainable enterprises from the group. Within an hour we realised every single person had an idea and there was not one person that wasn’t committed to getting something out of the workshops”

- Caroline Sanz, Enterprise Consultant

Outcomes

For an service delivery community organisation like Woodville Alliance, being able to remove themselves from the day to day operations of their organisation, and focus on strategy and growth with TDi and TACSI, was really valuable. Through the three days, Woodville were able to create a solid plan for the future, specifically focusing on how they could deliver services to their community more efficiently and cost-effectively. In addition to this, Woodville Alliance also found a couple of new ways to generate meaningful revenue for their business.

The new initiatives, that the organisation will be testing over the coming months, allow for strong community connection, create safe spaces for women experiencing domestic violence or isolation, and promote diversity in the workplace throughout their area. Woodville Alliance’s commitment to their community, and making real difference, made them an ideal client to achieve doing good and making money.